Take this short assessment to determine your message alignment score.

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First Name

Last Name

Core Message and Values

1- How would you describe your current primary message?

Clear and aligned with our values

Somewhat clear but needs alignment

Unclear and not aligned with values

Don't have a clear message

Target Audience Alignment

2- How well does your current messaging address the specific needs and challenges of your target audience?

Effectively addresses needs

Partially addresses needs

Needs improvement

Not sure about audience needs

Brand Voice

3- Describe your brand's tone or voice.

Well-defined and consistent

Defined but not consistently applied

Needs definition and consistency

No clear brand voice

Consistency Across Channels

4- Is your messaging consistent across your website, social media profiles, and other communication platforms?

Highly consistent

Somewhat consistent

Inconsistent

No messaging across platforms

Key Messages

5- Are your key messages consistently present in your marketing materials?

Clear and consistently present

Present but inconsistent

Present but needs improvement

No clear key messages

Storytelling

6- Does your messaging incorporate storytelling to convey your brand's journey and values?

Effectively incorporates storytelling

Uses some storytelling but needs improvement

Uses storytelling but lacks emotional connection

No storytelling in messaging

Alignment with

Business Goals

7- How does your messaging strategy support your overall business goals?

Strongly supports with clear contributions

Somewhat supports but unclear contributions

Aligns but needs refinement

Not sure about alignment

8- Have you gathered feedback from customers regarding your messaging?

Regularly gather and feedback aligns

Gather occasionally but inconsistent alignment

Gather feedback, but alignment needs improvement

Rarely or never gather feedback

Competitor Differentiation

9- How does your messaging differentiate your business from competitors?

Effectively differentiates across platforms

Attempts differentiation but needs consistency

Differentiates somewhat but requires improvement

Doesn't effectively differentiate

10- How often do you review and update your messaging to stay relevant and adapt to new trends or customer needs?

Regularly review and adapt proactively

Update messaging occasionally but not always proactively

Update messaging but struggle to adapt

Rarely or never update messaging for adaptation

Target Audience

11- Describe your primary target audience or customer persona.

Business Identity

12- Briefly describe your business, its mission, and core values.

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